Driving Product Trial and Sales Through an In-Store Prize Campaign
MAIN Agency partnered with Halabi Nuts to execute a shopper promotion and retail activation campaign across six Iraqi governorates.
The campaign invited consumers to purchase Halabi Nuts products worth IQD 5,000 for the opportunity to enter a prize draw and win a Samsung Galaxy A25 5G smartphone.
By combining strong in-store visibility, trained promoters, branded product displays and a simple participation process, the activation encouraged product discovery, supported sales and created excitement around the Halabi Nuts range.
Campaign Overview
- Client: Halabi Nuts
- Market: Iraq
- Campaign Type: Shopper Promotion and Retail Activation
- Governorates Covered: 6
- Promoters: 18
- Units Sold: 1,200
- Campaign Winners: 100+
The Challenge
Halabi Nuts offers a broad portfolio of nuts and snack products in different flavours and formats. The campaign needed to attract shoppers’ attention in a competitive retail environment while introducing consumers to more of the brand’s product range.
The experience also needed to be easy for shoppers to understand and simple for the promotion team and participating retailers to manage.
The Campaign Idea
The campaign connected a qualifying purchase with the opportunity to win a valuable prize.
Consumers who purchased IQD 5,000 worth of Halabi Nuts products could enter the draw for a chance to win a Samsung Galaxy A25 5G smartphone.
This straightforward mechanic gave shoppers an immediate reason to explore the product range, complete a qualifying purchase and participate in the promotion.
How Consumers Participated
The campaign followed three simple steps:
- Purchase Halabi Nuts products with a total value of IQD 5,000.
- Write a name and phone number on the purchase receipt.
- Place the receipt inside the designated Halabi Nuts draw box at the cashier.
Participants then waited for the campaign draw and winner announcement.
MAIN Agency’s Approach
As an FMCG marketing and retail activation agency in Iraq, MAIN focused the execution on:
- Creating strong visibility at the point of purchase
- Presenting different Halabi Nuts product varieties
- Deploying trained promotion teams
- Explaining the participation process clearly
- Encouraging qualifying purchases
- Coordinating participation across multiple governorates
- Monitoring execution and campaign performance
Branded display units and campaign banners brought the products, participation instructions and Samsung prize together within one visible retail area.
Promotion Team Execution
MAIN Agency deployed 18 promoters across the participating locations.
The promotion team was responsible for:
- Introducing shoppers to the Halabi Nuts range
- Explaining the prize draw
- Presenting the qualifying purchase requirement
- Guiding consumers through the participation steps
- Supporting product presentation and availability
- Maintaining a consistent campaign experience
- Encouraging interaction at the point of sale
The promoters created a direct human connection between the brand and consumers while helping make the campaign mechanic clear and accessible.
Campaign Results
The campaign achieved:
- 6 Iraqi governorates covered
- 18 promoters deployed
- 1,200 Halabi Nuts units sold
- More than 100 campaign winners
These results demonstrate how a clear purchase incentive, professional promotion teams and strong retail visibility can support product sales and consumer participation.
The Outcome
The Halabi Nuts campaign transformed an everyday snack purchase into a rewarding shopper experience.
The prize draw encouraged consumers to explore the brand’s product range, while the branded displays and promoters created a strong presence inside participating stores.
By coordinating the campaign across six governorates, MAIN Agency helped Halabi Nuts deliver a consistent retail activation with measurable sales and participation results.
This project demonstrates MAIN Agency’s ability to manage multi-location FMCG campaigns across Iraq—from planning and promoter deployment to retail execution, consumer engagement and performance reporting.
Looking for an FMCG Marketing Agency in Iraq?
MAIN Agency helps FMCG brands execute shopper promotions, product launches, sampling campaigns and retail activations across Iraq.
Our services include campaign planning, promoter recruitment and training, branded display execution, field supervision, sales tracking and performance reporting.
Call to Action
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